Sustainable Fish Cities is an initiative conceived and supported by an alliance of not-for-profit organisations already working on sustainable seafood issues, coordinated by Sustain: The alliance for better food and farming. The Edinburgh Fish City campaign is a partnership between Edible Edinburgh and marine environment charity, Open Seas. The project seeks to help consumers by promoting and prioritising seafood that is both local and sustainable and help create a platform for the fishermen selling directly into the city.
To take part fishmongers, merchants and other suppliers are being asked to commit to greater traceability, stating how and where the fish they sell is caught to help consumers make more informed decisions, as well as to avoid fish that is ‘red rated’ by the Marine Conservation Society’s Good Fish Guide and to promote more sustainable, ‘green rated’ alternatives. Consumers wanting to buy sustainable seafood should take a look on the Edinburgh Fish City website to see vendors signed up to the project’s pledge.